Alternate Reality Game An alternate reality game is a form of narrative told using the real world as one of it’s vehicles. The story itself is driven and determined most heavily by “player” involvement. From an outside perspective, i.e. non-players, they could easily confuse that game for a true to life story that is actually…

Viral in its most general definition is anything that results in the replication or spread of an object.1 In the context of New Media, viral is a term applied when an idea or movement spreads through a network (i.e. The Internet or any of its subcommunities) and sees a massive increase in popularity over a…